Marketing & Website Term Glossary

Came across a term you don't understand? Find it here in the glossary. I'll continue to add to this blog as more terms arise!

> Above The Fold

The area at the top of page that can be seen without the user having to scroll. Any area of the page that a user needs to scroll to see is known as "Below The Fold".

> Bounce Rate/ A "Bounce"

A Bounce is when a user visits your website and then leaves again without interacting with anything. Your Bounce Rate is the percentage of people who do this when visiting your site/a particular page. This stat is useful in figuring out whether people are finding what they're looking for when they visit your page - if the page doesn't provide the information they expected, or it's confusing & unclear, they're much more likely to bounce.

> CTA/Call To Action

CTA stand for Call To Action. Typically a button, your CTA tells customers what they need to do next and takes them there. Some examples of a CTA are the words "Shop Now" on a banner, the "Add To Cart" button on a Product Page, a "Read More" button on an information page, or a "Submit" button at the bottom of a form.

> D2C/Direct To Consumer

D2C stands for Direct To Consumer. A Direct To Consumer site is when a manufacturer of a product sells that product directly to the end consumer. This might be a brand who makes their own clothing, and then sells it to their customers via their own website. This is in contrast to manufacturers selling to retailers (eg Dyson selling their vacuum cleaners to Myer, who then sells themto the customer), which is an older B2B (Business to Business) business model. D2C has exploded in the last decade and is a much more common form of eCommerce now than it was in the past.

> Organic Traffic

Traffic that reaches your website via the unpaid listings of a search engine. This could be Google, Bing, or any number of other search engines. Organic Traffic is the key way to measure the success of SEO (Search Engine

Optimisation).

> Referral Traffic

Referral traffic is users that have reached your site via another site. The site that the user came from is the "referrer". Typically this happens through partnerships or articles, when another website links through to yours as a form of promotion. However any website can link through to your site whenever they like, so referral traffic can come from anywhere!

> SEO

SEO stands for "Search Engine Optimisation". It's the process of optimising your website so that it appears higher in the search pages of a search engine. Most of the time "search engine" refers to Google. Theres heaps of ways you can do this, but a couple of big ones include adding keywords to your pages, perfecting your meta titles & descriptions, and making sure your sitemap is in working order.

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